Where Influence
Meets Impact
A boutique creator and marketing agency built on strategy, transparency and a human-first approach.
Get in TouchWho We Are
Social Axis is a boutique creator and marketing agency built on strategy, transparency and a human-first approach. We operate across two connected sides of the modern creator economy.
The Creator Side
We represent talent and help build long-term brand relationships through thoughtful partnerships, campaign strategy and white-glove management that prioritizes both growth and alignment.
The Brand Side
We act as embedded marketing partners — integrating directly into teams as influencer marketing leads, affiliate managers or social media managers to drive performance across creator, content and commerce channels.
Our approach is highly strategic and data-informed, focused on building ecosystems where creators, content and brands work together to drive both immediate impact and long-term equity.
We don’t operate as a traditional agency. Instead, we embed ourselves where we can create the most value — whether that’s managing talent careers or scaling brand marketing systems from within.
Our mission is to modernize how influence is built and activated by bridging creators and brands through strategy, accountability and long-term partnership thinking.
This is where influence becomes infrastructure.
What We Do
The full package or tailored to your needs.
Our Work
Our work is rooted in thoughtful partnerships and intentional strategy. We collaborate closely with creators and brands to ensure every campaign or partnership delivers meaningful results and a positive experience for everyone involved.
True Classic
End-to-End Campaign Management
True Classic launched a creator-focused initiative designed to reward performance. Social Axis sourced aligned creators, guided content direction, managed communication and deliverables, and ensured seamless execution from start to finish. The result: multiple creators activated, high-performing UGC delivered, and revenue generated for both brand and talent.
About the Founder
Erica Williams is the founder of Social Axis and a leader in creator growth and brand partnerships. Her background spans high-end retail, where she managed, trained and opened stores for brands like Aritzia and Dyson, and franchise strategy, before going on to scale one of the world's largest YouTubers. Erica is also the co-founder of Sports Club Atelier, bringing extensive experience across talent development, creative strategy and brand collaboration.
Through her career, Erica has seen firsthand how traditional agency models often fail to support creators in meaningful ways. Social Axis reflects her commitment to standing alongside creators, helping them elevate their work, build sustainable careers and achieve long-term success through intentional partnership.
Let’s Work Together
Whether you’re a creator looking for representation or a brand ready to launch your next campaign, we’d love to hear from you.