Where Influence
Meets Impact
A boutique creator and marketing agency built on strategy, accountability and a human-first approach.
Get in TouchWho We Are
Social Axis is a boutique creator and marketing agency built on strategy, transparency and a human-first approach. We operate across two connected sides of the modern creator economy.
The Creator Side
We represent talent and help build long-term brand relationships through thoughtful partnerships, campaign strategy and white-glove management that prioritizes both growth and alignment.
The Brand Side
We act as embedded marketing partners — integrating directly into teams as influencer marketing leads, affiliate managers or social media managers to drive performance across creator, content and commerce channels.
Our approach is highly strategic and data-informed, focused on building ecosystems where creators, content and brands work together to drive both immediate impact and long-term equity.
We don’t operate as a traditional agency. Instead, we embed ourselves where we can create the most value — whether that’s managing talent careers or scaling brand marketing systems from within.
Our mission is to modernize how influence is built and activated by bridging creators and brands through strategy, accountability and long-term partnership thinking.
This is where influence becomes infrastructure.
What We Do
The full package or tailored to your needs.
Full-service, hands-on creator management paired with the strategy to back it. We handle day-to-day inbox management, brand communication and opportunity vetting, while developing tailored social and content strategies rooted in data, platform trends and long-term goals. We also actively pitch creators to aligned brands, negotiating deals with transparency and advocating for fair value — so talent can focus on building sustainable careers, not just viral moments.
For brands, we lead end-to-end influencer and creator marketing — from strategy and talent selection to compelling campaign concepts, execution and reporting. Every campaign is built with intention, ensuring alignment between brand objectives, creator storytelling and audience engagement, with seamless communication, clear deliverables and measurable results.
We manage social presence end-to-end and create content built to perform. From content calendars and community management to platform-native production, we help brands and creators show up consistently with a clear voice, on-trend creative and a steady cadence that drives engagement and growth.
We build and scale affiliate and TikTok Shop programs that turn creators into a performance engine. From creator sourcing and onboarding to sampling, commission structures, content seeding and optimization, we manage the systems that drive commerce across creator and social channels.
We provide clear performance insights across creator partnerships and campaigns. Our reporting focuses on meaningful metrics, actionable takeaways and ongoing optimization to maximize results.
Our Work
We don’t believe in one-size-fits-all partnerships. Our work is rooted in strategy, relationships, and thoughtful execution, with every collaboration built intentionally to create meaningful impact. We partner closely with creators and brands to develop authentic campaigns that drive measurable results, foster long-term relationships, and deliver an exceptional experience for everyone involved.
True Classic
End-to-End Campaign Management
True Classic launched a creator-focused initiative designed to reward performance. Social Axis sourced aligned creators, guided content direction, managed communication and deliverables, and ensured seamless execution from start to finish. The result: multiple creators activated, high-performing UGC delivered, and revenue generated for both brand and talent.
About the Founder
Erica Williams is the Founder and CEO of Social Axis, a boutique talent management and influencer marketing agency built to help creators grow meaningful, sustainable careers.
With a background spanning retail leadership, franchise strategy, creator growth, and brand partnerships, Erica has built and scaled businesses at the intersection of culture, commerce, and community. She played a key role in the growth of one of the world’s largest purpose-driven creators, worked alongside global brands and social impact initiatives, and is the cofounder of Sports Club Atelier, a lifestyle apparel brand redefining modern sportswear.
Throughout her career, Erica recognized a gap in the creator economy: creators were often treated as transactions rather than long-term partners. She founded Social Axis to change that. Today, she works closely with creators and brands to build authentic partnerships, unlock new opportunities, and create strategies that drive both immediate results and lasting impact.
At the core of everything Erica does is a belief that the best careers are built through trust, intentionality, and genuine relationships.
Let’s Work Together
Whether you’re a creator looking for representation or a brand ready to launch your next campaign, we’d love to hear from you.